MEET THE MAILERS
Meet the Mailers: Raising Direct Mail Response with Embellishments
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MEET THE MAILERS
Meet the Mailers: Building Engagement With Shared Mail
June 10, 2022In this episode, we talked with Mspark about the benefits of shared mail, new movers direct...
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MEET THE MAILERS
Meet the Mailers: Lifecycle Direct Mail Marketing
May 30, 2022In this episode, we talked with Taylor Corporation about data analytics in direct mail and growing...
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INDUSTRY INSIGHTS
Political Direct Mail: 5 Ways Direct Mail Can Shape Voter Habits
May 26, 2022Here're five key insights about political direct mail and how you can use them to improve...
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TIPS & TRICKS
5 Examples of Using Testimonials in Direct Mail
May 20, 2022This article will share examples of how brands are leveraging customer testimonials in direct mail to...
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MEET THE MAILERS
Meet the Mailers: Smart Audience Targeting
April 27, 2022In this episode, I talked with TRAK Data about challenges faced by marketers today, good news...
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MEET THE MAILERS
Meet the Mailers: Integrating Direct Mail and Digital Marketing
April 21, 2022In this episode, I talked with SeQuel Response about the evolution of direct mail in recent...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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MEET THE MAILERS
Meet the Mailers: Driving ROI with Direct Mail Automation
February 18, 2022In this episode, I talked with Lob about how companies can connect - and reconnect -...
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HOW-TOS
The Whys and Hows of Competitive Research: a Guide For Your Next Direct Mail Campaign
February 17, 2022Competitive research is essential for many reasons. Let's explore what insights you may get by researching...
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MEET THE MAILERS
Meet the Mailers: Understanding the Campaign Supply Chain
February 10, 2022In this episode, I talked with PCI about direct mail best practices and how USPS promotions...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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