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HOW-TOS
How Can I Tell If a Direct Mail Marketing Campaign Has Been Successful?
April 23, 2021This article will focus on several techniques that will help you identify successful direct mail approaches...
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RESEARCH & REPORTS
Eco-Friendly Trends in Direct Mail
April 22, 2021In this article, we look at how ecological messages in direct mail have become more common...
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WMW! NEWS
Competiscan vs Who’s Mailing What! Comparison
April 20, 2021This article compares the functionality of Who’s Mailing What! and Competiscan to identify which product provides...
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WMW! NEWS
Who’s Mailing What! and Comperemedia Comparison
April 19, 2021This article is a side-by-side comparison of two direct marketing intelligence tools, Who’s Mailing What! and...
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HOW-TOS
How to Design a Top-Performing Direct Mail Template?
April 14, 2021To create a top-performing direct mail campaign requires learning from others to avoid investing serious cash...
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TIPS & TRICKS
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
April 8, 2021In this article, we will discuss how you can use these direct mail envelope ideas to...
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RESEARCH & REPORTS
Should You Still Use Business Reply Mail?
April 1, 2021Our statistics show that use of Business Reply Mail as a response option has declined over...
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INDUSTRY INSIGHTS
7 Ways Dental Postcards Can Transform Your Business
March 17, 2021In this article, we delve deeper into what makes your dental postcards a success and look...
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TIPS & TRICKS
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
March 5, 2021When you want to easily reach a large group of people, EDDM postcards offer advantages other...
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INDUSTRY INSIGHTS
Retail Direct Mail: Data-Driven Insights and Trends
February 26, 2021Let's look at what’s changed in several key physical and marketing aspects to guide your retail...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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TIPS & TRICKS
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
April 8, 2021In this article, we will discuss how you can use these direct mail envelope ideas to...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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