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MEET THE MAILERS
Meet the Mailers: Addressing Insights from Customer Data
October 5, 2022In this episode, we talked with GrayHair Software about the role of data in improving your...
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INDUSTRY INSIGHTS
Direct Mail Webinar Wrap-Up: Best Practices for Acquisition, Retention & Reactivation
September 26, 2022Here’re just a few of the many takeaways from the webinars where we talk about direct...
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MEET THE MAILERS
Meet the Mailers: The Power of Neuroscience in Direct Mail
September 15, 2022In this episode, I talked with KERN Agency about how to leverage insights from neuromarketing and...
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MEET THE MAILERS
Meet the Mailers: Choosing Between Digital & Offset Printing
August 18, 2022In this episode, we talked with Phoenix Group of Companies about choosing digital vs. offset, sustainability...
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MEET THE MAILERS
Meet the Mailers: Nonprofit Fundraising Direct Mail
July 8, 2022In this episode, I talked with Altus Marketing about how the company works with non-profit organizations...
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INDUSTRY INSIGHTS
Why Does 3D Direct Mail Stand Out?
June 27, 2022In this article, we talked with 3D Mail Results about the industries 3D items work best...
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HOW-TOS
How to Build a Business if you are a Printer or Direct Mail Agency
June 17, 2022In this article, we’re going to describe how your print or agency business can benefit from...
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MEET THE MAILERS
Meet the Mailers: Building Engagement With Shared Mail
June 10, 2022In this episode, we talked with Mspark about the benefits of shared mail, new movers direct...
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MEET THE MAILERS
Meet the Mailers: Lifecycle Direct Mail Marketing
May 30, 2022In this episode, we talked with Taylor Corporation about data analytics in direct mail and growing...
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INDUSTRY INSIGHTS
Political Direct Mail: 5 Ways Direct Mail Can Shape Voter Habits
May 26, 2022Here're five key insights about political direct mail and how you can use them to improve...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....