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MEET THE MAILERS
Meet the Mailers: Transitioning to Marketing Services
January 11, 2023In this episode, we talked with Modern Postcard about the advantages of postal retargeting in any...
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MEET THE MAILERS
Meet the Mailers: Driving High-Quality Response
January 5, 2023In this episode, we talked with LeadingResponse about how to generate leads with direct mail and...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2023
December 28, 2022We interviewed direct mail experts from a variety of companies and collected their thoughts on what...
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MEET THE MAILERS
Meet the Mailers: Creating a Direct Mail Experience
November 29, 2022In this episode, we talked with Westamerica Communications about tips for financial, automotive, and nonprofit direct...
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INDUSTRY INSIGHTS
8 Examples of Real Estate Postcards
November 28, 2022In this article, you'll find eight examples of real estate postcards that are sure to stick...
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MEET THE MAILERS
Meet the Mailers: A Family Commitment to Direct Mail
November 24, 2022In this episode, we talked with the CEO of The Mailworks about how to do mail...
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MEET THE MAILERS
Meet the Mailers: Creative & Data Working Together in Direct Mail
October 25, 2022In this episode, we talked with two leaders from Darwill about how creative and data work...
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INDUSTRY INSIGHTS
The Best Ways to Plan & Optimize Your GivingTuesday Fundraising
October 11, 20222022 is positioned to be an even stronger year of giving. Here are eight GivingTuesday strategies...
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MEET THE MAILERS
Meet the Mailers: Addressing Insights from Customer Data
October 5, 2022In this episode, we talked with GrayHair Software about the role of data in improving your...
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INDUSTRY INSIGHTS
Direct Mail Webinar Wrap-Up: Best Practices for Acquisition, Retention & Reactivation
September 26, 2022Here’re just a few of the many takeaways from the webinars where we talk about direct...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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