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About Who’s Mailing What!
Our mission
We are reimagining direct mail marketing by leveraging AI technology and identifying Who's Inspired by What! to empower marketers with insights for creating high performing campaigns.
How it started - How it’s evolving
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1970
1970
Stealing Smart Starts
Denny Hatch began collecting mail and, over time, his massive swipe file became indispensable for other marketers and copywriters who were looking through his files for their own assignments.
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1984
1984
Who’s Mailing What! launches in print
Monthly print newsletter “Who’s Mailing What!” was launched.
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1992
1992
More mail means more insight for more customers
Who’s Mailing What! was sold to North American Publishing Co. The newsletter’s name was changed to Inside Direct Mail, and began to be printed in 4-color.
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2004
2004
From paper piles to PDF files
Listings of all of the Who’s Mailing What’s mail pieces migrated to the Web, and PDFs of thousands of mail packages became available as well to subscribers.
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2009
2009
The advent of the WMW! platform
Print newsletter transitioned to an email weekly, and online experience becomes more user-friendly with each revision.
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2019
2019
2019 Integrating AI to revolutionize WMW!
Who’s Mailing What! acquired by Alegian Growth Partners. AGP Principal Vilnis Ezerins notes “We decided there’s a market for direct mail marketing competitive intelligence, with broad coverage across industries, affordable for smaller and medium sized organizations.”
What we do:
We arm marketers with the tools they need to develop winning marketing programs by:
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Delivering Performance Insights
We identify the best performing creative components across 84 industry categories and offers working in every industry based on our extensive & growing collection of almost 20,000 controls and grand controls
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Identifying Active Print Mailers
Who’s Mailing What reveals which businesses are actively using direct mail, provides their contact information, and shows you their exact creatives
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Tracking Your Competition
We provide weekly alerts for new campaigns allowing you to inform your strategy in real time
Meet our team
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Equity SponsorAlegian Growth Partners, LLC -
Jill CorcoranPresident -
Andris EzerinsCTO -
Tim VlasenkoProduct Marketing Manager -
Anna KhamitovaTechnical Information & Data Project Manager -
Elena TikhonovaSenior Product Marketing Manager -
Maria SinghProject Coordinator -
Paul BobnakContent Creator -
Natalia DumanskaContent Marketing Manager
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