- 10 mail campaigns of your choice
- 10 sales leads of direct mail advertisers
We are reimagining direct mail marketing by leveraging AI technology and identifying Who's Inspired by What! to empower marketers with insights for creating high performing campaigns.
Denny Hatch began collecting mail and, over time, his massive swipe file became indispensable for other marketers and copywriters who were looking through his files for their own assignments.
Monthly print newsletter “Who’s Mailing What!” was launched.
Who’s Mailing What! was sold to North American Publishing Co. The newsletter’s name was changed to Inside Direct Mail, and began to be printed in 4-color.
Listings of all of the Who’s Mailing What’s mail pieces migrated to the Web, and PDFs of thousands of mail packages became available as well to subscribers.
Print newsletter transitioned to an email weekly, and online experience becomes more user-friendly with each revision.
Who’s Mailing What! acquired by Alegian Growth Partners. AGP Principal Vilnis Ezerins notes “We decided there’s a market for direct mail marketing competitive intelligence, with broad coverage across industries, affordable for smaller and medium sized organizations.”
We identify the best performing creative components across 84 industry categories and offers working in every industry based on our extensive & growing collection of almost 20,000 controls and grand controls
Who’s Mailing What reveals which businesses are actively using direct mail, provides their contact information, and shows you their exact creatives
We provide weekly alerts for new campaigns allowing you to inform your strategy in real time