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INDUSTRY INSIGHTS
18 Direct Mail Trends for 2021
February 10, 2021Direct mail trends can be difficult to forecast, even without the turbulent record of the last...
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TESTIMONIALS
Who’s Mailing What! Inspired a Significant Increase in Revenue for ADRA
February 10, 202170% more revenue 50% exceeded our goal For raising money, my agency’s annual August appeal...
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INDUSTRY INSIGHTS
How to Write a Fundraising Letter: Templates and Tips
January 19, 2021Of all the industries that succeed using direct mail, probably the largest single sector is non-profit...
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RESEARCH & REPORTS
Who’s Mailing What! 2020 Year in Review
December 21, 2020It’s been quite a year since we brought back Who’s Mailing What! At the start of...
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WMW! NEWS
Find Direct Mail Sales Leads with New Who’s Mailing What! Add-on
December 7, 2020You know that Who’s Mailing What! is a comprehensive collection of direct mail creatives. But did...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Direct mail has long been an important channel for traditional companies, but it turns out that...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
November 4, 2020The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcards are the simplest and most economical format you can use in direct mail marketing. And...
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WMW! NEWS
Geomarketing: Target Your Direct Mail With Our New Filter
October 9, 2020To gain a better understanding of what’s happening in direct mail marketing, you often need to...
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INDUSTRY INSIGHTS
B2B Direct Mail: Top 5 Best Practices
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Creating direct mail without studying other people’s successful direct mail is like trying to do brain...
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INDUSTRY INSIGHTS
18 Direct Mail Trends for 2021
February 10, 2021Direct mail trends can be difficult to forecast, even without the turbulent record of the last...
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TIPS & TRICKS
Choosing the Right Direct Mail Format
July 24, 2020To make sure that your message creates an impact, you need to choose the right direct...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Words mean power. When you use the right words in your direct mail, you can enlighten...
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INDUSTRY INSIGHTS
Nonprofit Direct Mail: Top 5 Best Practices
June 9, 2020Since direct mail became a major communications medium, it has been the powerhouse for charities and...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
November 4, 2020The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcards are the simplest and most economical format you can use in direct mail marketing. And...
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INDUSTRY INSIGHTS
How to Write a Fundraising Letter: Templates and Tips
January 19, 2021Of all the industries that succeed using direct mail, probably the largest single sector is non-profit...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Direct mail has long been an important channel for traditional companies, but it turns out that...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020When you have a house and property to sell, it helps to use direct mail to...
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