MEET THE MAILERS
Meet the Mailers: Raising Direct Mail Response with Embellishments
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MEET THE MAILERS
Meet the Mailers: Elevating Brand with Direct Mail
October 27, 2023In this episode, we talked with Southeastern Printing about how they provide direct mail that helps...
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MEET THE MAILERS
Meet the Mailers: The Value of Accurate Direct Mail Data
October 17, 2023In this episode, we talked with Melissa about data and its role in direct mail, the...
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INDUSTRY INSIGHTS
Unwrap Year-End Fundraising Success with 10 Actionable Strategies
October 4, 2023Let's unwrap a few actionable tactics to boost your year-end fundraising campaigns with some holiday flair...
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TIPS & TRICKS
New Movers Direct Mail Best Practices and Examples
September 27, 2023This article will discuss the best practices for creating a successful new mover's direct mail campaign...
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INDUSTRY INSIGHTS
7 Top Direct Mail Tips for Year-End Fundraising
September 25, 2023In this article, we’ll consider some best practices used to raise money for non-profits using direct...
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MEET THE MAILERS
Meet the Mailers: Digital Intelligence for Print Insights
September 21, 2023In this episode, we chatted with CohereOne about how the company has evolved in recent years...
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MEET THE MAILERS
Meet the Mailers: 2 Keys to Production Success
August 31, 2023In this episode, we talked with RWT Production about how the firm works with marketers, nonprofits,...
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INDUSTRY INSIGHTS
Medicare Direct Mail Best Practices and Examples
August 24, 2023Direct mail is a popular channel for marketing medical insurance plans. Let's look at some best...
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MEET THE MAILERS
Meet the Mailers: Mail with a Personal Touch
August 17, 2023In this episode, we talked with Postalgia about why handwriting works in mail, best practices for...
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INDUSTRY INSIGHTS
B2B Financial Direct Mail: Best Practices and Examples
August 10, 2023Financial services marketing to B2B prospects can be a daunting task. Check out some of the...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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