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INDUSTRY INSIGHTS
The Best Ways to Plan & Optimize Your GivingTuesday Fundraising
October 11, 20222022 is positioned to be an even stronger year of giving. Here are eight GivingTuesday strategies...
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MEET THE MAILERS
Meet the Mailers: Addressing Insights from Customer Data
October 5, 2022In this episode, we talked with GrayHair Software about the role of data in improving your...
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INDUSTRY INSIGHTS
Direct Mail Webinar Wrap-Up: Best Practices for Acquisition, Retention & Reactivation
September 26, 2022Here’re just a few of the many takeaways from the webinars where we talk about direct...
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MEET THE MAILERS
Meet the Mailers: The Power of Neuroscience in Direct Mail
September 15, 2022In this episode, I talked with KERN Agency about how to leverage insights from neuromarketing and...
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MEET THE MAILERS
Meet the Mailers: Choosing Between Digital & Offset Printing
August 18, 2022In this episode, we talked with Phoenix Group of Companies about choosing digital vs. offset, sustainability...
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MEET THE MAILERS
Meet the Mailers: Nonprofit Fundraising Direct Mail
July 8, 2022In this episode, I talked with Altus Marketing about how the company works with non-profit organizations...
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INDUSTRY INSIGHTS
Why Does 3D Direct Mail Stand Out?
June 27, 2022In this article, we talked with 3D Mail Results about the industries 3D items work best...
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HOW-TOS
How to Build a Business if you are a Printer or Direct Mail Agency
June 17, 2022In this article, we’re going to describe how your print or agency business can benefit from...
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MEET THE MAILERS
Meet the Mailers: Building Engagement With Shared Mail
June 10, 2022In this episode, we talked with Mspark about the benefits of shared mail, new movers direct...
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MEET THE MAILERS
Meet the Mailers: Lifecycle Direct Mail Marketing
May 30, 2022In this episode, we talked with Taylor Corporation about data analytics in direct mail and growing...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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TIPS & TRICKS
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
April 8, 2021In this article, we will discuss how you can use these direct mail envelope ideas to...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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