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MEET THE MAILERS
Meet the Mailers: Being a Problem Solver
May 31, 2024In this episode, we talked with Production Solutions about how the company is revising its missions...
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INDUSTRY INSIGHTS
Moving Direct Mail Into the Future
May 28, 2024It’s been said that the only constant is change, and despite the conventional wisdom, it is...
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WMW! NEWS
Who’s Mailing What! Acquired by DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database
May 9, 2024Clearwater, Fla., May 8, 2024 — 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail...
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INDUSTRY INSIGHTS
E-Commerce Direct Mail Best Practices & Examples
May 6, 2024In this article, we'll talk about some best practices for e-commerce direct mail and show some...
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MEET THE MAILERS
Meet the Mailers: Adjusting Production to a New Normal
April 26, 2024In this episode, we chatted with The Lukens Company (TLC) about how the company works with...
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MEET THE MAILERS
Meet the Mailers: Why Personalized Maps Enhance Direct Mail
April 15, 2024In this episode, we talked with locr about how they work with marketers by using geodata...
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INDUSTRY INSIGHTS
Improve Your Sales Pipeline with Data Modeling for Direct Mail
March 20, 2024In this article, we talk about the effectiveness of data modeling in optimizing lead generation and...
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MEET THE MAILERS
Meet the Mailers: Extending Your Brand with QR Codes
February 26, 2024In this episode, we talked with Flowcode about how the company’s QR codes can build engagement...
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RESEARCH & REPORTS
2024 Direct Mail Design Trends
February 22, 2024This article will explore which key mail elements leave a lasting impression on the audience, as...
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INDUSTRY INSIGHTS
Consumer Services Direct Mail Best Practices & Examples
January 30, 2024In this article, we collected 15 best practices for consumer services direct mail, all accompanied by...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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