RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
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WMW! NEWS
What’s New at Who’s Mailing What!
September 17, 2021Who’s Mailing What! has come a long way since the beginning of 2021. Let’s dive into...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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RESEARCH & REPORTS
How Does Digital Boost Direct Mail Response?
August 2, 2021We’ve established that BRM is being used less for customers to respond to direct mail offers...
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WMW! NEWS
Introducing Automatic Alerts: Get Notified of New Mail Offers and Advertisers in Your Industry
July 21, 2021In this article, we will describe how to leverage custom notifications and set them up properly...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
13 Interactive Direct Mail Ideas
June 14, 2021Taken straight from the Who’s Mailing What! Collection, here are 13 interactive direct mail ideas to...
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HOW-TOS
Using Who’s Mailing What! to “Wow” Prospects and Win Contracts
June 11, 2021Check out how to use Who’s Mailing What! to prep your sales team to win more...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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WMW! NEWS
Who’s Mailing What! vs Winmo
May 20, 2021In this article, we're comparing 2 effective business intelligence tools for marketing - Who’s Mailing What!...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
February 2, 2021The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcard marketing is a highly effective way to promote your business and increase sales. Leverage these...
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