Stories By Paul Bobnak
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
13 Interactive Direct Mail Ideas
June 14, 2021Taken straight from the Who’s Mailing What! Collection, here are 13 interactive direct mail ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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RESEARCH & REPORTS
Eco-Friendly Trends in Direct Mail
April 22, 2021In this article, we look at how ecological messages in direct mail have become more common...
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RESEARCH & REPORTS
Should You Still Use Business Reply Mail?
April 1, 2021Our statistics show that use of Business Reply Mail as a response option has declined over...
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TIPS & TRICKS
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
March 5, 2021When you want to easily reach a large group of people, EDDM postcards offer advantages other...
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INDUSTRY INSIGHTS
Retail Direct Mail: Data-Driven Insights and Trends
February 26, 2021Let's look at what’s changed in several key physical and marketing aspects to guide your retail...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
February 2, 2021The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...