Stories By Paul Bobnak
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MEET THE MAILERS
Meet the Mailers: Transitioning to Marketing Services
January 11, 2023In this episode, we talked with Modern Postcard about the advantages of postal retargeting in any...
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MEET THE MAILERS
Meet the Mailers: Driving High-Quality Response
January 5, 2023In this episode, we talked with LeadingResponse about how to generate leads with direct mail and...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2023
December 28, 2022We interviewed direct mail experts from a variety of companies and collected their thoughts on what...
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MEET THE MAILERS
Meet the Mailers: Creating a Direct Mail Experience
November 29, 2022In this episode, we talked with Westamerica Communications about tips for financial, automotive, and nonprofit direct...
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MEET THE MAILERS
Meet the Mailers: A Family Commitment to Direct Mail
November 24, 2022In this episode, we talked with the CEO of The Mailworks about how to do mail...
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MEET THE MAILERS
Meet the Mailers: Creative & Data Working Together in Direct Mail
October 25, 2022In this episode, we talked with two leaders from Darwill about how creative and data work...
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MEET THE MAILERS
Meet the Mailers: Addressing Insights from Customer Data
October 5, 2022In this episode, we talked with GrayHair Software about the role of data in improving your...
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INDUSTRY INSIGHTS
Direct Mail Webinar Wrap-Up: Best Practices for Acquisition, Retention & Reactivation
September 26, 2022Here’re just a few of the many takeaways from the webinars where we talk about direct...
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MEET THE MAILERS
Meet the Mailers: The Power of Neuroscience in Direct Mail
September 15, 2022In this episode, I talked with KERN Agency about how to leverage insights from neuromarketing and...