Stories By Paul Bobnak
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TIPS & TRICKS
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
March 5, 2021When you want to easily reach a large group of people, EDDM postcards offer advantages other...
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INDUSTRY INSIGHTS
Retail Direct Mail: Data-Driven Insights and Trends
February 26, 2021Who’s Mailing What! collects direct mail in many categories and subcategories, but none are bigger than...
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INDUSTRY INSIGHTS
18 Direct Mail Trends for 2021
February 10, 2021Direct mail trends can be difficult to forecast, even without the turbulent record of the last...
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INDUSTRY INSIGHTS
How to Write a Fundraising Letter: Templates and Tips
January 19, 2021Of all the industries that succeed using direct mail, probably the largest single sector is non-profit...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Direct mail has long been an important channel for traditional companies, but it turns out that...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
November 4, 2020The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcards are the simplest and most economical format you can use in direct mail marketing. And...
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WMW! NEWS
Geomarketing: Target Your Direct Mail With Our New Filter
October 9, 2020To gain a better understanding of what’s happening in direct mail marketing, you often need to...
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INDUSTRY INSIGHTS
B2B Direct Mail: Top 5 Best Practices
October 2, 2020When you market to a business, your direct mail is sent to a building of some...