Stories By Paul Bobnak
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INDUSTRY INSIGHTS
Direct Mail Webinar Wrap-Up: Best Practices for Acquisition, Retention & Reactivation
September 26, 2022Here’re just a few of the many takeaways from the webinars where we talk about direct...
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MEET THE MAILERS
Meet the Mailers: The Power of Neuroscience in Direct Mail
September 15, 2022In this episode, I talked with KERN Agency about how to leverage insights from neuromarketing and...
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MEET THE MAILERS
Meet the Mailers: Choosing Between Digital & Offset Printing
August 18, 2022In this episode, we talked with Phoenix Group of Companies about choosing digital vs. offset, sustainability...
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MEET THE MAILERS
Meet the Mailers: Nonprofit Fundraising Direct Mail
July 8, 2022In this episode, I talked with Altus Marketing about how the company works with non-profit organizations...
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INDUSTRY INSIGHTS
Why Does 3D Direct Mail Stand Out?
June 27, 2022In this article, we talked with 3D Mail Results about the industries 3D items work best...
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MEET THE MAILERS
Meet the Mailers: Building Engagement With Shared Mail
June 10, 2022In this episode, we talked with Mspark about the benefits of shared mail, new movers direct...
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MEET THE MAILERS
Meet the Mailers: Lifecycle Direct Mail Marketing
May 30, 2022In this episode, we talked with Taylor Corporation about data analytics in direct mail and growing...
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MEET THE MAILERS
Meet the Mailers: Smart Audience Targeting
April 27, 2022In this episode, I talked with TRAK Data about challenges faced by marketers today, good news...
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MEET THE MAILERS
Meet the Mailers: Integrating Direct Mail and Digital Marketing
April 21, 2022In this episode, I talked with SeQuel Response about the evolution of direct mail in recent...