Stories By Paul Bobnak
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
May 22, 2023Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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MEET THE MAILERS
Meet the Mailers: Promoting USPS Incentives
April 13, 2023In this episode, we talked with the U.S. Postal Service about their incentives program for using...
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MEET THE MAILERS
Meet the Mailers: Collaborating in the Creative Process
April 6, 2023In this episode, we talked with Premier Press about how the company works with clients using...
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MEET THE MAILERS
Meet the Mailers: Data Modeling to Convert Leads
March 8, 2023In this episode, we talked with DK Solutions about how modeling helps response and tips for...
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MEET THE MAILERS
Meet the Mailers: Building Long-Term Customer Relationships
February 6, 2023In this episode, we talked with two executives from NextPage about how the company works with...
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MEET THE MAILERS
Meet the Mailers: Transitioning to Marketing Services
January 11, 2023In this episode, we talked with Modern Postcard about the advantages of postal retargeting in any...
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MEET THE MAILERS
Meet the Mailers: Driving High-Quality Response
January 5, 2023In this episode, we talked with LeadingResponse about how to generate leads with direct mail and...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2023
December 28, 2022We interviewed direct mail experts from a variety of companies and collected their thoughts on what...
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MEET THE MAILERS
Meet the Mailers: Creating a Direct Mail Experience
November 29, 2022In this episode, we talked with Westamerica Communications about tips for financial, automotive, and nonprofit direct...