Stories By Paul Bobnak
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MEET THE MAILERS
Meet the Mailers: Combining Direct Mail & Digital
January 17, 2022In this episode, I talked with DirectMail2.0’s Brad Kugler, CEO/Co-Founder, and Morgan DiGiorgio, VP of Channel...
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MEET THE MAILERS
Meet the Mailers: Why Handwritten Direct Mail Works
December 17, 2021In our 5th episode, I talked with Ryan Hartman, Founder & CMO of Thanks.io. Much of...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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MEET THE MAILERS
Meet the Mailers: Creating Personalized Direct Mail
December 9, 2021In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We've...
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MEET THE MAILERS
Meet the Mailers: Trends in B2B Direct Mail
November 23, 2021In this episode, I chatted with Mike Gunderson about what works in B2B direct mail and...
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MEET THE MAILERS
Meet the Mailers: Data-Driven Direct Mail
November 12, 2021In this episode, I chatted with NaviStone's Angie Arnspiger about the end of third-party cookies, direct...
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MEET THE MAILERS
Meet the Mailers: Why are Postcards So Effective?
October 26, 2021To kick off our new interview series, PostcardMania’s Joy Gendusa shares some secrets of postcard marketing...
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INDUSTRY INSIGHTS
Automotive Direct Mail: 7 Best Practices [+14 examples]
September 10, 2021Automotive direct mail can help you deliver a customer experience that is both practical and meaningful....
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
August 17, 2021Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...