Stories By Paul Bobnak
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MEET THE MAILERS
Meet the Mailers: Smart Audience Targeting
April 27, 2022In this episode, I talked with TRAK Data about challenges faced by marketers today, good news...
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MEET THE MAILERS
Meet the Mailers: Integrating Direct Mail and Digital Marketing
April 21, 2022In this episode, I talked with SeQuel Response about the evolution of direct mail in recent...
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MEET THE MAILERS
Meet the Mailers: Driving ROI with Direct Mail Automation
February 18, 2022In this episode, I talked with Lob about how companies can connect - and reconnect -...
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MEET THE MAILERS
Meet the Mailers: Understanding the Campaign Supply Chain
February 10, 2022In this episode, I talked with PCI about direct mail best practices and how USPS promotions...
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MEET THE MAILERS
Meet the Mailers: Successful Data Modeling
January 24, 2022In this episode, I talked with AMP about how companies can focus on reducing waste and...
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MEET THE MAILERS
Meet the Mailers: Combining Direct Mail & Digital
January 17, 2022In this episode, I talked with DirectMail2.0’s Brad Kugler, CEO/Co-Founder, and Morgan DiGiorgio, VP of Channel...
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MEET THE MAILERS
Meet the Mailers: Why Handwritten Direct Mail Works
December 17, 2021In our 5th episode, I talked with Ryan Hartman, Founder & CMO of Thanks.io. Much of...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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MEET THE MAILERS
Meet the Mailers: Creating Personalized Direct Mail
December 9, 2021In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We've...