Direct mail has long been an important channel for traditional companies, but it turns out that it’s also vital in helping disruptors and top SaaS companies grow as well. Brands…

The ongoing coronavirus pandemic has changed so much about our lives this year, so how has direct mail marketing responded? In the broadest sense, it’s fair to say that as…

Postcards are the simplest and most economical format you can use in direct mail marketing. And in the right hands, they can deliver the best ROI (return on investment) as…

To gain a better understanding of what’s happening in direct mail marketing, you often need to look at where a mail piece was mailed to.  Fortunately, we have just added…

When you market to a business, your direct mail is sent to a building of some kind. But it gets opened and read by people, living, breathing human beings. And…

Creating direct mail without studying other people’s successful direct mail is like trying to do brain surgery without studying brains.” – Axel Andersson, direct marketing entrepreneur Fortunately, to guide your…

When you have a house and property to sell, it helps to use direct mail to get the job done. Buyers are looking for information — and a lot more…

Back to School — Heading back or logging in, the new year starts here.” Kohl’s direct mail piece, July 2020 The back-to-school shopping season — the year’s second biggest driver…

Words mean power. When you use the right words in your direct mail, you can enlighten minds, move hearts, and open wallets. Many marketers start by basing their copy on…