Stories By Paul Bobnak
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INDUSTRY INSIGHTS
Automotive Direct Mail: 7 Best Practices [+14 examples]
September 10, 2021Automotive direct mail can help you deliver a customer experience that is both practical and meaningful....
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
August 17, 2021Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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RESEARCH & REPORTS
How Does Digital Boost Direct Mail Response?
August 2, 2021We’ve established that BRM is being used less for customers to respond to direct mail offers...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
13 Interactive Direct Mail Ideas
June 14, 2021Taken straight from the Who’s Mailing What! Collection, here are 13 interactive direct mail ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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RESEARCH & REPORTS
Eco-Friendly Trends in Direct Mail
April 22, 2021In this article, we look at how ecological messages in direct mail have become more common...
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RESEARCH & REPORTS
Should You Still Use Business Reply Mail?
April 1, 2021Our statistics show that use of Business Reply Mail as a response option has declined over...