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Trending Articles
18 Direct Mail Trends for 2021
02.10.2021
In this article, we want to share our insights and tap the expertise of some of our friends to find out what they think lies ahead in 2021.
Written by Paul Bobnak
Who’s Mailing What! Inspired a Significant Increase in Revenue
02.10.2021
The LifeSaver campaign brought in 70% more revenue than the previous year. We exceeded our goal by 50%.
Written by Jill Corcoran
How to Write a Fundraising Letter: Templates and Tips
01.19.2021
We drew our analysis directly from our Who’s Mailing What! Collection to craft 5 donation letter templates across the top nonprofit fundraising subcategories.
Written by Paul Bobnak
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
10.16.2020
Postcards are the simplest and most economical format you can use in direct mail marketing. These postcard ideas will help you sharpen your direct mail campaign.
Written by Paul Bobnak
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends
11.04.2020
Analyzing data based on the mail we’ve collected at Who’s Mailing What!, we’ve uncovered some new trends on direct mail activity.
Written by Paul Bobnak
15 Digital Companies Using Direct Mail Advertising
11.12.2020
Here are a few examples, all from our Who’s Mailing What! collection, of SaaS companies that create standout direct mail communications.
Written by Paul Bobnak
55 Best Direct Mail Marketing Examples
09.28.2020
We’ve curated 55 examples, nearly all from 2020, that provide a starting point on time-proven ways to profitably help customers with your direct mail.
Written by Paul Bobnak
Magnet Mail — A Powerful Tool to Build Your Brand and Response
07.30.2020
Let’s consider a few ways that can support your message or offer.
Written by Paul Bobnak
Founded in 1978 as a direct mail archive, today Who's Mailing What! (WMW!) is the world's most complete online collection of multichannel direct mail and email campaigns.
WMW! provides information on hundreds of thousands of direct mail packages and promotional emails from across the U.S. markets.
WMW! houses campaigns for more than 80 industry categories including: credit cards, fundraising, insurance, telecom, catalogs, travel, automotive and more.
Meet our Authors
Paul Bobnak
Direct Mail Evangelist
Having 20+ years of experience of working with marketers and printers and writing about thousands of omnichannel campaigns, Paul Bobnak crafts valuable educational articles to help you learn all of the tactics, formats, and strategies that are successful, so that you could "steal smart".
Jill Corcorann
President at Who's Mailing What!
Playing leading role in the company and helping direct mail experts get the most out of Who's Mailing What! based on their needs, Jill Corcoran keeps you up-to-date with our goals, updates, and achievments.
Natalia Dumanska
Content Marketing Manager at Who's Mailing What!
As the Content Marketing Manager, Natalia curates insightful and educational content for you to constantly come up with new ideas to enhance your campaigns. To keep you in the loop, Natalia shares latest Who's Mailing What! news and updates.
