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Trending Articles
18 Direct Mail Trends for 2021
02.10.2021
We wanted to share our insights and tap the expertise of some of our friends to find out what they think lies ahead in 2021.
Written by Jill Corcoran
How Can I Tell If a Direct Mail Marketing Campaign Has Been Successful?
04.23.2021
This article will focus on several techniques that will help you identify successful direct mail approaches that have worked for others.
Written by Jill Corcoran
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
04.08.2021
In this article, we will discuss how you can use these direct mail envelope ideas to increase the effectiveness of your campaign.
Written by Paul Bobnak
Eco-Friendly Trends in Direct Mail
04.22.2021
In this article, we look at how ecological messages in direct mail have become more common over the last 20 years.
Written by Paul Bobnak
Should You Still Use Business Reply Mail?
04.01.2021
Our statistics show that use of Business Reply Mail as a response option has declined over the last 20 years. So should you use BRM for your campaigns?
Written by Paul Bobnak
7 Ways Dental Postcards Can Transform Your Business
03.17.2021
In this article, we delve deeper into what makes your dental postcards a success and look at some examples to replicate for your brand.
Written by Paul Bobnak
5 Simple Ways to Improve Your EDDM Postcards (with Examples)
03.05.2021
When you want to easily reach a large group of people, EDDM postcards offer advantages other formats can’t match. Discover 5 easy ways to improve them.
Written by Paul Bobnak
Retail Direct Mail: Data-Driven Insights and Trends
02.26.2021
Let’s look at what’s changed in several key physical and marketing aspects to guide your retail direct mail in the years ahead.
Written by Paul Bobnak
Founded in 1978 as a direct mail archive, today Who's Mailing What! (WMW!) is the world's most complete online collection of multichannel direct mail and email campaigns.
WMW! provides information on hundreds of thousands of direct mail packages and promotional emails from across the U.S. markets.
WMW! houses campaigns for more than 80 industry categories including: credit cards, fundraising, insurance, telecom, catalogs, travel, automotive and more.
Meet our Authors
Paul Bobnak
Direct Mail Evangelist
Having 20+ years of experience of working with marketers and printers and writing about thousands of omnichannel campaigns, Paul Bobnak crafts valuable educational articles to help you learn all of the tactics, formats, and strategies that are successful, so that you could "steal smart".
Jill Corcoran
President at Who's Mailing What!
Playing leading role in the company and helping direct mail experts get the most out of Who's Mailing What! based on their needs, Jill Corcoran keeps you up-to-date with our goals, updates, and achievments.
Natalia Dumanska
Content Marketing Manager at Who's Mailing What!
As the Content Marketing Manager, Natalia curates insightful and educational content for you to constantly come up with new ideas to enhance your campaigns. To keep you in the loop, Natalia shares latest Who's Mailing What! news and updates.
