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Founded in 1978 as a direct mail archive, today Who's Mailing What! (WMW!) is the world's most complete online collection of multichannel direct mail and email campaigns.  

WMW! provides information on hundreds of thousands of direct mail packages and promotional emails from across the U.S. markets.

WMW! houses campaigns for more than 80 industry categories including: credit cards, fundraising, insurance, telecom, catalogs, travel, automotive and more.

Meet our Authors

Paul Bobnak

Paul Bobnak

Direct Mail Evangelist

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Having 20+ years of experience of working with marketers and printers and writing about thousands of omnichannel campaigns, Paul Bobnak crafts valuable educational articles to help you learn all of the tactics, formats, and strategies that are successful, so that you could "steal smart".

Jill Corcoran

Jill Corcorann

President at Who's Mailing What!

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Playing leading role in the company and helping direct mail experts get the most out of Who's Mailing What! based on their needs, Jill Corcoran keeps you up-to-date with our goals, updates, and achievments.

Natalia Dumanska

Natalia Dumanska

Content Marketing Manager at Who's Mailing What!

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As the Content Marketing Manager, Natalia curates insightful and educational content for you to constantly come up with new ideas to enhance your campaigns. To keep you in the loop, Natalia shares latest Who's Mailing What! news and updates.