Write for the Who’s Mailing What! Newsletter

Thanks for your interest in becoming a WMW! Newsletter contributor.

We’re always looking for fresh ideas to help our direct mail community do their best work. Keep reading to learn what it takes to write an insightful article for us.

Why Should You Want to Write for the WMW! Newsletter?

Our Newsletter is a trusted resource for direct mail marketers and printing services providers. Share your knowledge and experience with the biggest direct mail marketing community!

Here're some great reasons to write for us:

  • Share your experience with thousands of readers
  • Promote your company
  • Receive a high-quality, relevant, trusted backlink
  • Get your article promoted on our social media channels and added to our monthly newsletter

We promote every guest post we publish as if it were written by a member of our team.

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Content Guidelines
  • Your content must be valuable for the direct mail marketing and printing audience. This means NO topics for email marketing, digital marketing, or media business are accepted. 
  • Support your ideas with stats, charts, and numbers from your experience OR link to the trusted original source.
  • Avoid plagiarism and add the links to the original sources when referencing some facts. Plagiarized content will be rejected immediately.
  • Do a grammar and spelling check for your final drafts.
  • No more than one link to your company's website in the body of the guest post.
  • Include up to 3 external links to the trusted resources that add additional value to the reader.

Who’s Mailing What! reserves the right to modify your material by including calls-to-action to WMW! content including but not limited to eBooks and other downloadable content.

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Technical Requirements
  • Write your post with Google Docs or Microsoft Word. This is the easiest way for us to convert your content into a WordPress post
  • Aim at a 1,000 - 1,800 word range. Instead of trying to hit a specific word count, focus on clear, in-depth explanations
  • Stick to H2 and H3 subheader levels. This helps keep formatting clear and simple.
  • Follow general best practices for web writing. Concise sentences and brief paragraphs (not longer than 5 lines) work best.
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Types of Articles We Accept

Both savvy experts and direct mail newbies read the WMW! Newsletter. This means that our audience is interested in various articles: from simple to the most complex. Here are the types of articles we accept (with examples):

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What We Won't Accept

There are some things we simply can't accept:

  • Anything that's been covered on our Newsletter before. Please do a search of our site before submitting your articles.
  • Low-quality content construed as a link-building scheme.
  • Anything that's too promotional for your company or organization.
  • Anything that's overly critical of individuals or companies — this is not a site to air grievances.
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If you're out of ideas for the article — feel free to pick one of the suggested topics 

Topic Ideas for Guest Authors
X Pitfalls to Avoid When Creating Your First Direct Mail Campaign [taken by the guest author]
Eye-Catching Design Trends You Should Be Using in Your Direct Mail Marketing
Personalization Trends That Are Ruling Direct Mail Marketing in 2023
Restaurant Direct Mail: X Best Practices
X Eye-Catching Real Estate Postcard Ideas [taken by the guest author]
Successful Direct Mail Campaign Analytics [taken by the guest author]
How to Craft Successful Pitches to the Direct Mail Leads
Using Direct Mail as an Outreach Channel for Direct Mail and Printing Services Providers
New Movers Direct Mail Best Practices
X Ways to Use Testimonials in Direct Mail [taken by the guest author]
How Can You Submit a Pitch?

You’re 3 steps away from submitting your your guest post ideas:

  1. Use the following format for the pitch subject line: "Guest Posting Pitch: [Article Topic you propose]"

  2. In the body of your pitch, make sure to include: 1) why you think this topic would be interesting to our audience; 2) why you want to cover this topic. If you have several topic suggestions and you’re not sure which one works best for us, feel free to share the list of topics so that we can pick one together.

  3. Tell us about your background and provide 3 links to your published content pieces.

Ready to contribute to the Who’s Mailing What! Newsletter?
Please reach out to Michelle, Marketing Director at michelleb(at)