Stories By Guest author
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INDUSTRY INSIGHTS
Improve Your Sales Pipeline with Data Modeling for Direct Mail
March 20, 2024In this article, we talk about the effectiveness of data modeling in optimizing lead generation and...
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RESEARCH & REPORTS
2024 Direct Mail Design Trends
February 22, 2024This article will explore which key mail elements leave a lasting impression on the audience, as...
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INDUSTRY INSIGHTS
Unwrap Year-End Fundraising Success with 10 Actionable Strategies
October 4, 2023Let's unwrap a few actionable tactics to boost your year-end fundraising campaigns with some holiday flair...
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TIPS & TRICKS
New Movers Direct Mail Best Practices and Examples
September 27, 2023This article will discuss the best practices for creating a successful new mover's direct mail campaign...
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TIPS & TRICKS
Direct Mail Experts Answer the Three Most-Asked Customer Questions
July 14, 2023PFL’s customer-experience experts answer the 3 FAQs about ways to reach people, a cookieless future, and...
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TIPS & TRICKS
10 Common Mistakes to Avoid in Your Direct Mail Campaign
June 27, 2023In this article, we explore some common issues to avoid when launching your direct mail campaign...
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INDUSTRY INSIGHTS
5 Ways Data Modeling Can Increase Campaign ROI
June 7, 2023How can businesses use data to improve their marketing campaigns? Here are 5 proven ways.
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HOW-TOS
How To Create Powerful Moments with Direct Mail — and Why
June 1, 2023It’s no secret that life is defined by moments. Learn how to leverage direct mail marketing...
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TIPS & TRICKS
Generate Response with These CTA Best Practices
May 3, 2023This article shares some best practices for creating effective CTAs built for response, along with examples...