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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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MEET THE MAILERS
Meet the Mailers: Data-Driven Direct Mail
November 12, 2021In this episode, I chatted with NaviStone's Angie Arnspiger about the end of third-party cookies, direct...
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MEET THE MAILERS
Meet the Mailers: Why are Postcards So Effective?
October 26, 2021To kick off our new interview series, PostcardMania’s Joy Gendusa shares some secrets of postcard marketing...
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WMW! NEWS
How to Use Who’s Mailing What! Content to Win Business
October 11, 2021Content marketing is a way to engage your customers and win more business. Here are some...
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WMW! NEWS
What’s New at Who’s Mailing What!
September 17, 2021Who’s Mailing What! has come a long way since the beginning of 2021. Let’s dive into...
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INDUSTRY INSIGHTS
Automotive Direct Mail: 7 Best Practices [+14 examples]
September 10, 2021Automotive direct mail can help you deliver a customer experience that is both practical and meaningful....
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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HOW-TOS
How to Maximize Your Mail for Informed Delivery
August 17, 2021Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some...
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HOW-TOS
9 Ways to Generate Direct Mail Leads [Ideas for Direct Mail Service Providers]
August 13, 2021In this article, we're sharing 9 ways on how direct mail service providers can generate leads...
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RESEARCH & REPORTS
How Does Digital Boost Direct Mail Response?
August 2, 2021We’ve established that BRM is being used less for customers to respond to direct mail offers...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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TIPS & TRICKS
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
April 8, 2021In this article, we will discuss how you can use these direct mail envelope ideas to...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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