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WMW! NEWS
Who’s Mailing What! Mail Piece Journey
May 4, 2020A quick rundown of all of the steps that go into the Who’s Mailing What! Website....
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INDUSTRY INSIGHTS
5 Best Practices for Financial Services Direct Mail
April 23, 2020Marketing financial services is all about establishing, nurturing, and building lifetime relationships. Learn how to use...
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TIPS & TRICKS
Why You Should Have a Swipe File
April 15, 2020A swipe file is a collection of advertising and direct marketing creatives that you can tap...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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WMW! NEWS
Tap Into Your Creativity and Find Inspiration with WMW!
April 14, 2020Find out how WMW! can help you find inspiration, gain competitive marketing intelligence and get new...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
18 Direct Mail Trends for 2021
February 10, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
Choosing the Right Direct Mail Format
July 24, 2020To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Here are 15 examples, all from our Who’s Mailing What! collection, of SaaS companies that create...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
November 4, 2020The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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INDUSTRY INSIGHTS
Nonprofit Direct Mail: Top 5 Best Practices
June 9, 2020Here are five essential tips to help you get started planning and creating direct mail for...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcard marketing is a highly effective way to promote your business and increase sales. Leverage these...
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INDUSTRY INSIGHTS
6 Best Practices for Healthcare Direct Mail
August 26, 2020Direct mail can be the perfect channel for so many different kinds of healthcare communication. Here...
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