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WMW! NEWS
Geomarketing: Target Your Direct Mail With Our New Filter
October 9, 2020Who’s Mailing What! has added a new filter that allows you to segment the direct mail...
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INDUSTRY INSIGHTS
B2B Direct Mail: Top 5 Best Practices
October 2, 2020Do you market to a business? Incorporate the best B2B direct mail best practices to improve...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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RESEARCH & REPORTS
Back-To-School Marketing: Direct Mail Trends 2020
August 28, 2020The back-to-school shopping season is a great opportunity for direct mail marketing. Learn about how marketers...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
6 Best Practices for Healthcare Direct Mail
August 26, 2020Direct mail can be the perfect channel for so many different kinds of healthcare communication. Here...
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TIPS & TRICKS
Magnet Mail — A Powerful Tool to Build Your Brand and Response
July 30, 2020When you want your direct mail marketing message to last, put it on a magnet. Let’s...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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TIPS & TRICKS
8 Direct Mail Envelope Ideas to Boost Your Open Rate [+22 Examples]
April 8, 2021In this article, we will discuss how you can use these direct mail envelope ideas to...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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