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HOW-TOS
How to Search on Who’s Mailing What!
May 27, 2020Searching the Web can be very frustrating. There’s an enormous amount of information out there. But...
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WMW! NEWS
Who’s Mailing What! Mail Piece Journey
May 4, 2020Gathering, organizing, and presenting all of the data and images you see on Who’s Mailing What!...
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INDUSTRY INSIGHTS
5 Best Practices for Financial Services Direct Mail
April 23, 2020At its heart, marketing financial services is not about cold numbers, like interest rates, or minimum...
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TIPS & TRICKS
Why You Should Have a Swipe File
April 15, 2020As a direct marketer, you face so many challenges in your job. Time, budgets, and creativity...
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TIPS & TRICKS
Emotional Marketing: Using Emotions in Direct Mail Copy
April 15, 2020When you want to motivate your prospects to buy your products and services, nothing works as...
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WMW! NEWS
Tap Into Your Creativity and Find Inspiration with WMW!
April 14, 2020Today’s marketers have an amazing variety of digital and print communications tools at their disposal, some...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Creating direct mail without studying other people’s successful direct mail is like trying to do brain...
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INDUSTRY INSIGHTS
18 Direct Mail Trends for 2021
February 10, 2021Direct mail trends can be difficult to forecast, even without the turbulent record of the last...
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TIPS & TRICKS
Choosing the Right Direct Mail Format
July 24, 2020To make sure that your message creates an impact, you need to choose the right direct...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Words mean power. When you use the right words in your direct mail, you can enlighten...
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INDUSTRY INSIGHTS
Nonprofit Direct Mail: Top 5 Best Practices
June 9, 2020Since direct mail became a major communications medium, it has been the powerhouse for charities and...
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RESEARCH & REPORTS
Direct Mail Marketing during COVID-19: Statistics and Marketing Trends — Part 2
November 4, 2020The ongoing coronavirus pandemic has changed so much about our lives this year, so how has...
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TIPS & TRICKS
Postcard Marketing Ideas: 6 Tips to Use Postcards Effectively
October 16, 2020Postcards are the simplest and most economical format you can use in direct mail marketing. And...
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INDUSTRY INSIGHTS
How to Write a Fundraising Letter: Templates and Tips
January 19, 2021Of all the industries that succeed using direct mail, probably the largest single sector is non-profit...
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RESEARCH & REPORTS
15 Digital Companies Using Direct Mail Advertising
November 12, 2020Direct mail has long been an important channel for traditional companies, but it turns out that...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020When you have a house and property to sell, it helps to use direct mail to...
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