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MEET THE MAILERS
Meet the Mailers: How to Offset Upcoming Postage Increases
January 9, 2024In this episode, we talked with BCC Software about how mailers can control their costs during...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2024
December 20, 2023These 12 trends represent a good cross-section of what’s going on in the direct mail marketplace.
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MEET THE MAILERS
Meet the Mailers: Raising Direct Mail Response with Embellishments
December 8, 2023In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end...
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MEET THE MAILERS
Meet the Mailers: Direct Mail & The Power of Scent
November 30, 2023In this episode, we discussed the benefits of using scents in your direct mail and print...
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INDUSTRY INSIGHTS
Senior Living Direct Mail: Best Practices & Examples
November 15, 2023In this article, we collected 13 best practices for senior living direct mail, all accompanied by...
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MEET THE MAILERS
Meet the Mailers: Elevating Brand with Direct Mail
October 27, 2023In this episode, we talked with Southeastern Printing about how they provide direct mail that helps...
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MEET THE MAILERS
Meet the Mailers: The Value of Accurate Direct Mail Data
October 17, 2023In this episode, we talked with Melissa about data and its role in direct mail, the...
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INDUSTRY INSIGHTS
Unwrap Year-End Fundraising Success with 10 Actionable Strategies
October 4, 2023Let's unwrap a few actionable tactics to boost your year-end fundraising campaigns with some holiday flair...
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TIPS & TRICKS
New Movers Direct Mail Best Practices and Examples
September 27, 2023This article will discuss the best practices for creating a successful new mover's direct mail campaign...
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INDUSTRY INSIGHTS
7 Top Direct Mail Tips for Year-End Fundraising
September 25, 2023In this article, we’ll consider some best practices used to raise money for non-profits using direct...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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RESEARCH & REPORTS
Long Copy vs Short Copy for Direct Mail: Data-Driven Insights, Trends, and Examples
August 23, 2021For this article, we closely examined the postcards, envelopes, and self-mailers from 21 industries to understand...
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INDUSTRY INSIGHTS
Direct Mail Premiums: Here’s What We Learned [+20 Examples]
July 7, 2021When done right, direct mail premiums can be a great way to raise your response rates....
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