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TIPS & TRICKS
Generate Response with These CTA Best Practices
May 3, 2023This article shares some best practices for creating effective CTAs built for response, along with examples...
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MEET THE MAILERS
Meet the Mailers: Promoting USPS Incentives
April 13, 2023In this episode, we talked with the U.S. Postal Service about their incentives program for using...
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MEET THE MAILERS
Meet the Mailers: Collaborating in the Creative Process
April 6, 2023In this episode, we talked with Premier Press about how the company works with clients using...
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INDUSTRY INSIGHTS
Revolutionizing Direct Mail: How AI is Transforming the Industry
March 29, 2023With the ability to analyze data, segment audiences, and personalize content at scale, AI is revolutionizing...
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MEET THE MAILERS
Meet the Mailers: Data Modeling to Convert Leads
March 8, 2023In this episode, we talked with DK Solutions about how modeling helps response and tips for...
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INDUSTRY INSIGHTS
Ways Email and Direct Mail Marketing Can Complement One Another
February 16, 2023Let’s analyze why and how a combined email and direct mail marketing strategy can help take...
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MEET THE MAILERS
Meet the Mailers: Building Long-Term Customer Relationships
February 6, 2023In this episode, we talked with two executives from NextPage about how the company works with...
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MEET THE MAILERS
Meet the Mailers: Transitioning to Marketing Services
January 11, 2023In this episode, we talked with Modern Postcard about the advantages of postal retargeting in any...
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MEET THE MAILERS
Meet the Mailers: Driving High-Quality Response
January 5, 2023In this episode, we talked with LeadingResponse about how to generate leads with direct mail and...
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RESEARCH & REPORTS
Direct Mail Trends and Predictions for 2023
December 28, 2022We interviewed direct mail experts from a variety of companies and collected their thoughts on what...
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TIPS & TRICKS
55 Best Direct Mail Marketing Examples
September 28, 2020Searching for inspiration for your direct mail campaign? View successful direct mail examples and ideas to...
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INDUSTRY INSIGHTS
25 Direct Mail Trends for 2021
June 2, 2021We wanted to share our insights and tap the expertise of some of our friends to...
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INDUSTRY INSIGHTS
Real Estate Direct Mail: Top 6 Best Practices
September 14, 2020What can you do as a marketer with your direct mail marketing to appeal to real...
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RESEARCH & REPORTS
What Direct Mail Format Works in Your Niche?
June 29, 2021To make sure that your message creates an impact, choose the right direct mail format. Find...
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TIPS & TRICKS
AIDA Model: A Proven Formula for Effective Direct Mail Copy
August 27, 2020Many marketers base their copy on a formula called AIDA, which stands for: Attention, Interest, Desire,...
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INDUSTRY INSIGHTS
5 Best Practices for Retail Direct Mail
July 3, 2020Getting customers to visit your store is a challenge that makes retail direct mail such an...
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RESEARCH & REPORTS
How COVID-19 Affected Direct Mail Marketing — Part 1
June 18, 2020As COVID-19 has raged across America and the world, it’s had a measurable effect on the...
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INDUSTRY INSIGHTS
Direct Mail Trends and Predictions for 2022
December 17, 2021We've taken a deep dive into some statistics on the mail we catalogue every day. They...
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TIPS & TRICKS
Identifying Successful Direct Mail Campaign Analytics: 5 Questions to Ask
March 10, 2022This article will help you identify successful direct mail campaign analytics to maximize your advertising budget...
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HOW-TOS
How to Convert Your Prospects to Customers Using a Multi-Channel Approach [+ 3 Sample Sequences]
November 18, 2021A multi-channel approach allows prospects to discover your brand in a way that they find the...
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