Read why Angelo Matera, Principal Consultant at Matera & Co., considers Who’s Mailing What! a must-have resource for gaining inspiration and achieving remarkable results in direct mail marketing.
Who’s Mailing What! is an essential service for any direct marketer looking to stay on top of industry trends and the best practices of the nation’s largest mailers.
As someone with 40+ years experience in marketing, I know that copying smart is essential to getting great results, and WMW offers a wealth of inspiration and ideas to inform your mail strategy.
Winning just one new client or finding one new tactic to implement based on the insights gained can easily pay for the annual subscription. As direct mail makes a comeback, marketers should make it their business to check out Who’s Mailing What. It’s a must-have and a great deal.
– Angelo Matera
Principal Consultant, Matera & Co.
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