Who’s Mailing What! has been online in various forms for nearly 20 years. However, as the web has advanced, the user experience needed a lot of work to be modern and useful to today’s users.
Our streamlined design gives visitors to the site much more at-a-glance information, starting with the home page that neatly breaks down the benefits of membership, an up-to-date running snapshot of mail campaigns as they’re added to the site, and the new search tool that allows you to take a sneak peek into the number of creatives by industry and specific keyword.
From the user dashboard, you now have much improved search speed to find the mailings that meet your needs quicker and easier than ever before. New mail pieces are now uploaded daily, letting you keep your finger on the pulse of your competitors’ activity and industry trends.
On the search page, you can drill down on details such as industry categories. Search results now appear in a more readable type and include mail location and excerpt with your search request. We also added geographic location as a new filter in addition to format, controls, and business model. More on that below.